Our world is becoming increasingly consumed by instant gratification. We’re living faster paced lifestyles (more so before lockdown!) and have become accustomed to getting what we want NOW, often for as cheap a price as possible. Unfortunately, this can result in snap decisions being made and often impulse purchases. This sadly translates to the increasing phenomenon of fast fashion.
We want to tackle that here at ATHOI, encouraging mindful shopping, purchases that have meaning and create a cycle of positive change around the world! By now you probably know that we will only ever stock products from brands that are committed to fair trade. But what does that really mean?
Here are the 10 principles of fair trade to help explain:
Principle 1: Creating Opportunities for Economically Disadvantaged Producers: Poverty reduction by making producers economically independent.
Principle 2: Transparency and Accountability: Involving producers in important decision making.
Principle 3: Fair Trading Practices: Trading fairly with concern for the social, economic and environmental well-being of producers.
Principle 4: Payment of a Fair Price: Paying producers a fixed price by mutual agreement, ensuring socially acceptable wages depending on the location.
Principle 5: Ensuring no Child Labour and Forced Labour: Adhering to the United Nations (UN) Convention on children’s rights.
Principle 6: Commitment to Non Discrimination, Gender Equity and Women’s Economic Empowerment and Freedom of Association: Respecting the trade union rights and rejecting discrimination based on gender, religion or ethnicity.
Principle 7: Ensuring Good Working Conditions: Providing a safe and healthy working environment for producers and workers in line with the International Labour Organization (ILO) conventions.
Principle 8: Providing Capacity Building: Seeking to develop the skills of producers and workers so they can continue to grow and prosper.
Principle 9: Promoting Fair Trade: Raising awareness for the need of greater justice in world trade by trading fairly with poor communities.
Principle 10: Respect for the Environment: Caring for the environment by maximising use of sustainable energy and raw materials while minimising waste and pollution.